Marketing to Parents
Talk directly to parents if you want to sell more yearbooks! Get your message to them using one or more of these methods.
Send out home mailings.
Use our Customized Marketing to get a professionally designed item created, or do-it-yourself in an instant with Classic Marketing templates.
Customized Marketing
Classic Marketing
Reach Spanish-speakers with Marketing to Latino parents.
Our Spanish marketing does more than just translate. We educate the Latino community on the traditions of yearbook.
- Check out our Idea File for great ideas on how to Market to Latino Parents
- Customizable Bilingual Parent Flier | See example
- Customizable Bilingual Postcard | See example
- Customizable Bilingual Parent Self-Mailer | See example
- Bilingual Parent Email
- Bilingual All-call
- Bilingual Vertical Vinyl Banner
- Bilingual Parent Recruitment Letter
- See our Spanish web page
- Ask to link your web banner to the Spanish-language web page
- Request your bilingual items here
Sell at school registration events.
Start yearbook sales early by selling at the beginning of the school year, especially registration or back-to-school events.
- Kick-start Your Sales manual
- Event Checklist
- Clubs or Organization Copy
- School Newsletter or E-Newsletter Copy
- Fee Page Copy
- Front Office Phone Scripts
- All-call Scripts
- Email Templates
- Editable Yearbook Only - Order Form
- Editable Yearbook - Package - Order Form
- Editable Yearbook - Namestamp - Order Form
- Editable Yearbook – Namestamp – iTag – Order Form
Use Email Marketing.
Parents read their emails. If your school has parent email addresses, tap into this free resource. You can send from the school or let Walsworth send.
Use the phone.
If your school has a phone messaging or texting system, use it to reach parents. Get office staff involved by using these phone scripts.
Set up kiosks at school events.
A kiosk is a sales table with a computer, so parents can buy a yearbook with a paper order form or online.
