Celebrating Kathy Craghead: Her life, career and the impact she made on yearbook

Long-time yearbook adviser Kathy Craghead passed away on May 23. We reached out to some of Kathy’s closest yearbook friends and asked them to reflect on her life.

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March 10, 2014 / Advertising / Marketing / Spring 2014

To make money, it’s been said yearbook staffs should sell their products – yearbooks, ads and options – and not candy bars and car washes. If your yearbook staff has a great annual fundraiser that your school enjoys, stick with it. But if it’s time to venture into or improve your business ad sales, these tips should get your staff organized and increase their confidence.

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