October 4, 2013 / Marketing Stuff / News

Learn fun marketing techniques during Monday’s Yearbook Week webinar

Written by Evan Blackwell, CJE

National Yearbook Week has officially begun, and we hope your celebration is underway.

On Marketing Mania Monday, Oct. 7, Walsworth’s focus will shift to ways you can market and promote your yearbook when we will be hosting a Guerrilla Marketing webinar at 11 a.m. Central time.

Need to breathe new life into your yearbook marketing? Or just want some fun, new ways to reach your school community? During the Guerrilla Marketing webinar, you will learn some awesome tactics that will draw attention for the yearbook.

Walsworth Marketing Specialists Susan Wuckowitsch and Aimee Parsons will be your guides into the world of Guerrilla Marketing on the webinar. For Susan, several years in meat sales and at advertising agencies taught her that she is not a salesperson or fit for ad agencies; still, she makes her parents proud by using her marketing degree from the University of Texas. Aimee is a professional photographer in her spare time; when she isn’t talking to you about marketing. She was previously an account manager for ClassScene.

There is no advance sign up, but you can get more information and attend the webinar on Monday, Oct. 7, by visiting this link.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.