Get feature writing tips with the replay of Feature It! webinar October 5, 2018
October 5, 2018 / Copywriting / National Yearbook Week

Get feature writing tips with the replay of Feature It! webinar

Written by Evan Blackwell, CJE

Walsworth’s Jim Jordan and Susan Massy, yearbook adviser at Shawnee Mission Northwest High School in Shawnee, Kansas, held the second of two live National Yearbook Week webinars on Thursday. Their session, Feature It!, was focused on in-depth yearbook storytelling and feature writing.

What is the best way to tell a yearbook story? The options for staffs can be overwhelming. Although there are many choices, from Q&As to infographics, the long-form feature story is still one of the very best. Some stories must be told in depth and in detail.

Jordan and Massy are strong advocates for telling the best story possible in the best way possible. Long-form feature writing takes strong reporting and hard work. During their webinar the two hosts covered a variety of strategies, including:

  • Finding your voice
  • Choosing the right words
  • Writing scene-setting leads
  • How to write cinematically

The informative session is well worth it for any yearbook staff looking to improve their feature writing capabilities. A recording of the session is now available for viewing here.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.