Benicia yearbook poster gets attention March 4, 2013
March 4, 2013 / Marketing / Why Didn't I Think of That?

Benicia yearbook poster gets attention

Written by Evan Blackwell, CJE

A couple weeks back, Benicia High School (Benicia, Calif.) yearbook adviser Brianna Kleinschmidt and her editors were working on posters for a second semester sales push before the price of their book increased. The brainstorming got fun and jokey, and eventually led to talking about a phrase they had seen on social media.

Soon, a new poster was born, a provocative one that sparked a ton of attention for yearbook in the halls.

“I’m so glad I didn’t buy a yearbook.” – said no one ever

“The ‘said no one ever’ is all over their Facebook accounts, and Twitter, so we borrowed the idea for yearbook,” said Kleinschmidt. “It has received great feedback from students who we hear repeating it out loud, and laughing when they see it.”

What creative poster ideas has your yearbook staff used this year to promote sales?

2 Responses to “Benicia yearbook poster gets attention”

September 13, 2013 at 10:21 am, Carla said:

I am an advisor to our Yearbook Team at St. Thomas Aquinas in Lindsay, Ontario Canada. The students really liked the above poster. Is there a way to get written permission to use this poster in our school to promote yearbook sales?

May 30, 2014 at 12:58 am, Brianna Kleinschmidt said:

Carla @ St. Thomas Aquinas: Please feel free to use this idea. We used it again this year and it still worked well. Enjoy!

Comments are closed.

Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.