January 2, 2014 / Spotlight / Staff Management

Your yearbook staff can make New Year’s resolutions too

Written by Evan Blackwell, CJE

Everybody makes resolutions when the new year rolls around – promises to get better at a specific task, or reach a certain goal. We do that as individuals, so why not as a yearbook staff?

Your yearbook staff can make some New Year’s resolutions for the 2014 book, especially since production is really about to hit the stretch run for many staffs. Here are some ideas for resolutions:

  • We will meet all deadlines. You made a plan, an important one, at the beginning of the year and it’s important to stick to it. Making sure you hit every deadline is an important goal.
  • Include more students in coverage. A yearbook with inclusive coverage is a book that will be more attractive to readers. Staff reporters should make it a goal to interview multiple students for every article, and not just their friends.
  • Yearbook-New-YearAttempt to increase sales. Try some new marketing campaigns to increase your book and ad sales. Get ideas at our Marketing Help page.
  • Make sure to communicate as a staff. The school year can be long, and routines can take hold, with everyone doing their own job mechanically. Sometimes it isn’t easy for the staff to work together as a team and communicate the entire year, but it’s a must!
  • Have fun! Creating a yearbook is hard work, but it should also be fun, too. Bring in food on work nights, have a joke of the day – get creative!

What resolutions will your yearbook staff make?

Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.