September 15, 2007 / Fall 2007 / Staff Management

When you need to know

Written by Marketing Staff

In journalism, there is a saying about a reporter does not need to know everything, they just need to know who to call for information. That is true about producing a yearbook.

Our Customer Relations Department is available to help you through those stages. Here are some of the ways in which the people in the three departments that make up Customer Relations – Customer Service, Computer Support and Creative Services – can be of assistance.

Creative Services
The yearbook process usually begins with the staff developing a yearbook theme and cover. Cover artists from the Creative Services Department are available to assist customers in developing their ideas into a complete theme concept that can be incorporated into their overall yearbook design, from the cover and endsheets to division pages, folio art and page art.

Artists work with staffs in person at summer workshops, or, new this year, they can meet with staffs via the internet. Using a Wacom computer tablet and stylus, the artists can design a cover and send a PDF file of the concept for immediate approval.

Customer Service
When you contact your customer service representative, you reach a person, not a message system, who is the single source of information about your yearbook. Your CSR can:

  • Verify pages received
  • Indicate your deadline status
  • Help with proof issues
  • Track shipments
  • Speed up resolution of missing items
  • Handle Online Design submission issues
  • Explain yearbook organization
  • Order Kit materials

Computer Support
Computer Support technicians answer software questions and research problems during the school year, and travel to summer workshops to teach. New this year, Computer Support will be hosting live training sessions through the Technology Learning Center on topics such as InDesign, Photoshop and Online Design. Check out the available sessions and register by going to our website,, sign into Members Only, then click on Technology Learning Center.

Remember, while you can call or email a question, the technicians also use W|eCare, which allows them to take control of your computer screen (with your permission) and demonstrate new techniques or show you how to solve problems using your actual yearbook files.

So, when you need to know something, contact Customer Relations.

“Everyone in Customer Relations is trained to provide personalized service, with a goal of 100% customer satisfaction,” said Mike Summers, director of Customer Relations.

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.