November 6, 2009 / Video

Videos rock yearbook sales at Reading High

Written by Susan Wuckowitsch

Wanna boost your yearbook sales? Get creative!

Clare Ogle, the adviser at Reading Senior High School in Reading, Pa., does that by coming up with innovative promotions, and then making videos about it.

“As a staff, we are really trying to boost sales this year and to do that, we are trying new things. We did these videos to get the word out. The students and staff really like them. They’re creating a buzz. We are already in the process of coming up with new video ideas. They don’t take too long to make on our Macs and they have been totally fun! We have sold almost 100 more books than last year,” said Ogle.

When I talk to her on the phone, you can definitely hear the enthusiasm in her voice. What a fun way to get your staff excited about sales! Check out a few of the videos here.

Susan Wuckowitsch

Susan Wuckowitsch is a misplaced Texan brought to Kansas City by meat (like many people). Several years in meat sales and even more at advertising agencies taught her valuable lessons, including how to sell. She makes her parents proud by actually using her marketing degree from the University of Texas as a Marketing Supervisor for Walsworth Yearbooks. During her 10 years at Walsworth, she has combined her experience and education with a natural love of helping people to work with schools on how to spread the joy of yearbooks to reluctant purchasers.