October 5, 2010 / Marketing Stuff

Tell us how you’re marketing the yearbook for Promotion Commotion

Written by Evan Blackwell, CJE

School website banner ad

Have you posted a banner ad on the homepage of your school's website yet?

Walsworth’s monthly Promotion Commotion sales contest has begun, and the prize drawing winners for September will be announced soon.

Prizes will continue to be given away each month through April, and there is still plenty of time for Walsworth Online Sales schools to keep adding to their entries. You just need to market and promote the yearbook, and then let us know about it.

There are numerous marketing activities your staff can be doing, such as creating a Facebook page, or producing a yearbook video for YouTube, or utilizing a banner ad for your school’s website, like the staff did in this example from William T. Dwyer High School.

Keep checking back in the Yearbooks Blog throughout the year to see who the monthly winners are in Promotion Commotion, and see what kinds of creative marketing tactics they are using.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.