Stillwater Christian yearbook staff offers holiday coupons December 8, 2014
December 8, 2014 / Marketing / Why Didn't I Think of That?

Stillwater Christian yearbook staff offers holiday coupons

Written by Evan Blackwell, CJE

Just about everybody is familiar with “Black Friday” and all the shopping deals that take place on the day after Thanksgiving.

Thinking along the same lines, the yearbook staff at Stillwater Christian School in Kalispell, Mont., recently held a “Blue Tuesday” yearbook sale.

“Blue is our school color and it rhymes with Tuesday, so it just had a good ring to it,” said Stillwater Christian yearbook adviser Becky Neumann.

The staff sent home coupons promoting their one-day sale, which offered a $10 discount on the price of the yearbook. They also advertised “Blue Tuesday” in the school newsletter two weeks in advance, put up posters and fliers all over school and promoted the event on their Facebook page.

According to Neumann, there’s a consumer “feeding frenzy” around the holidays, particularly around one-day sales.

“It got a lot of people excited over the yearbook, because people get excited over saving money,” said Neumann. “It was great PR all the way around.”

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.