Sometimes, a simple online yearbook commercial does the trick November 23, 2009
November 23, 2009 / Video

Sometimes, a simple online yearbook commercial does the trick

Written by Evan Blackwell, CJE

Yearbook staffs are doing all kinds of creative things with online yearbook videos on YouTube and Facebook. They’re creating take-offs of popular commercials from Sonic, Apple and several other ad campaigns.

Those are all great attention-grabbers, and it’s a very cool exercise for the yearbook staff to get a little creative and go crazy making a fun yearbook commercial. However, quick montage video ads that show off the photography of the yearbook are also effective as well.

Here’s a YouTube video ad from the yearbook staff at Waynesville High School in Waynesville, Mo., that demonstrates the idea.

[youtube]http://www.youtube.com/watch?v=ZSZoMlMgs3s[/youtube]

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.