Sometimes, a simple online yearbook commercial does the trick
Written by Evan Blackwell, CJE
Yearbook staffs are doing all kinds of creative things with online yearbook videos on YouTube and Facebook. They’re creating take-offs of popular commercials from Sonic, Apple and several other ad campaigns.
Those are all great attention-grabbers, and it’s a very cool exercise for the yearbook staff to get a little creative and go crazy making a fun yearbook commercial. However, quick montage video ads that show off the photography of the yearbook are also effective as well.
Here’s a YouTube video ad from the yearbook staff at Waynesville High School in Waynesville, Mo., that demonstrates the idea.