November 23, 2009 / Video

Sometimes, a simple online yearbook commercial does the trick

Written by Evan Blackwell, CJE

Yearbook staffs are doing all kinds of creative things with online yearbook videos on YouTube and Facebook. They’re creating take-offs of popular commercials from Sonic, Apple and several other ad campaigns.

Those are all great attention-grabbers, and it’s a very cool exercise for the yearbook staff to get a little creative and go crazy making a fun yearbook commercial. However, quick montage video ads that show off the photography of the yearbook are also effective as well.

Here’s a YouTube video ad from the yearbook staff at Waynesville High School in Waynesville, Mo., that demonstrates the idea.

[youtube]http://www.youtube.com/watch?v=ZSZoMlMgs3s[/youtube]

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.