July 24, 2018 / Cover Spotlight / Design

Sherwood staff makes cover special by bringing the heat

Written by Evan Blackwell, CJE

A new yearbook season is upon us, which means the return of the Cover Spotlight!

As your yearbook staff starts brainstorming for the 2019 cover and sorting through the Cover Gallery for ideas, draw some inspiration from the innovative cover that the Leaves staff from Sherwood High School in Sandy Spring, Maryland, did with their 2018 cover.

When they were at summer workshop last year, the Sherwood editors came up with the theme idea “Do You Know” to represent the hidden facts and untold stories they were going to reveal in the 2018 book.

Editors Bitania Asefa, Sammie Button and Bailey Cahill worked with Walsworth cover artist Aaron Hoffman to create a unique 2018 cover with the theme phrase printed in thermochromatic ink. Under normal conditions, the words “Do You Know” appear in black on a matte lamination cover with a list of interesting facts about Sherwood.

When a little bit of heat gets applied to the ink, the words “Do You Know” turn multi-colored. Essentially, the theme phrase is hidden and then suddenly appears, just like all the hidden gems of coverage found in the 2018 Leaves.

The staff used the thermochromatic ink effect on the cover as a big part of the yearbook’s promotion, including a teaser video for their social media channels showing the theme phrase being illuminated on the cover with a hair dryer.

What unique effects or designs did your staff try this year? If your cover is worthy of a Spotlight, let me know by emailing evan.blackwell@walsworth.com.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.