January 19, 2018 / Marketing

Need a yearbook sales push? Recorded January webinar a must-watch

Written by Evan Blackwell, CJE

Winter break is over and yearbook production is back in full swing for the second half of the school year, which means the Walsworth Yearbooks webinar series is back in action as well.

January’s webinar is a recorded session coinciding with the release of (and sharing the name with) Walsworth’s most recent eBook, Creative Ideas for Selling Your Yearbook.

The webinar, hosted by Walsworth’s Kris Mateski, CJE, and Aimee Parsons, outlines a variety of tactics that Walsworth schools have used successfully to increase their yearbook sales. Among the specific areas covered include:

  • How schools use social media platforms to engage students
  • Creating promotional videos that market the yearbook and program
  • Organizing fun yearbook promotions – raffles, contests, giveaways

Watch Creative Ideas for Selling Your Yearbook today.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.