June 21, 2011 / News

More yearbook QR code ideas from Texas high school

Written by Evan Blackwell, CJE

The Lufkin High School yearbook in Lufkin, Texas was recently featured in their local newspaper for their use of QR codes in the book.

According to adviser Tim Krause, the staff used a code this year as part of current events coverage linking to a video that was a montage of world events from the past year.

For next year’s book, Lufkin plans on utilizing QR codes in additional ways, mostly to incorporate unused photos. Krause said this past year, the staff had more than 3,000 unused images from various school events.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.