May 11, 2016 / Video

McKinney video shows how to promote a memorable year

Written by Evan Blackwell, CJE

Did your yearbook staff create any videos this year to promote book sales?

The yearbook staff from McKinney High School in McKinney, Texas, produced a video that provides a wonderful example to follow.

The roughly 90-second clip, which you can watch below, is professionally put together, includes great music and really shows the viewer a montage of what this year at McKinney has looked like.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.