March 4, 2011 / News

JEA Digital Media spreads the word about QR Codes

Written by Evan Blackwell, CJE

How familiar is your yearbook staff with QR Codes? If you’re like most staffs, chances are the answer is not very.

QR Codes are essentially simple – they’re barcodes that can be placed in print publications, which can then be scanned and read (as long as you have the proper app on your phone to do it) to take you to the linked online content.

With the growing popularity of smartphones and people accessing online content via mobile devices, solutions like QR Codes are starting to get some attention from publications staffs. Which is why Aaron Manfull at the JEA Digital Media website posted a couple very helpful items in the last week about the topic – first defining what QR Codes are and then posting a video on how to create a QR Code.

These could be very helpful for a yearbook staff looking into possibly using QR Codes in a variety of ways – either on marketing materials linking to special online deals, or even potentially in the yearbook itself linking to supplemental online content.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.