September 24, 2013 / Marketing / Why Didn't I Think of That?

Hagerty promoting Yearbook 3D platform with interactive flier

Written by Evan Blackwell, CJE

The yearbook staff from Hagerty High School in Oviedo, Fla., is making big plans for their 2014 book using Walsworth’s exclusive Yearbook 3D platform.

Hagerty is fired up about the possibilities augmented reality brings to yearbook, and they’re taking advantage. That means a custom cover using Walsworth’s Yearbook 3D app and, thanks to Walsworth’s Partners in Education program with Aurasma, a whole slew of embedded videos on the book’s inside pages using the Aurasma app.

To start getting the word out, the staff has created its first promotional flier to get students excited and takes them step-by-step through the process of how to use the apps. The flier starts with a QR code that takes users to Hagerty’s channel in the Aurasma app, then provides a photo of a juggler – an example of the type of live image readers will see in this year’s yearbook.

When the Aurasma app is pointed at the image of the juggler, an extended video of the juggler’s performance begins to play. According to Hagerty adviser Brit Taylor, videos like that will be prevalent, whether it be through

sports clips, parents submitting videos to go with ads or clubs providing greetings to go with their photos.

“We are using (augmented reality) a lot,” said Taylor. “My guess would be about 50 clips throughout the book, with more depending on club and ad participation.”

Is your yearbook staff using the Yearbook 3D platform this year? How are you promoting it?

 

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.