March 24, 2017 / Marketing

Bartlett High staff rings up big sales on “Near Miss Day”

Written by Evan Blackwell, CJE

The yearbook staff at Walsworth Yearbooks school Bartlett High School in Bartlett, Illinois, generated a nice one-day boost to their yearbook sales this week with a fun, creative idea.

The staff held a 24-hour sales promotion that they called “Near Miss Day” on March 23. Basically, they opened up their book sales for one last day, and gave their students one last chance to purchase the yearbook. The messaging of the promotion was that students have “nearly missed” their chance to buy.

They announced “Near Miss Day” on the morning announcements, in a weekly phone call home to parents and in notes handed out to seniors. And the “near miss” messaging even used a historical reference of when an asteroid passed near the earth on the same day in 1989.

Take a look at the wording:

On March 23, 1989, an asteroid the size of a mountain came within 500,000 miles of a collision with Earth. In interstellar terms, it was a near miss. Had it collided with the Earth, it would have left a devastating crater the size of Washington, D.C., and its affect on the planet would have been catastrophic.

You’ve nearly missed your chance to pre-order a 2017 yearbook!  In celebration of Near Miss Day, we are opening up one FINAL opportunity to pre-order your yearbook for $60 this Thursday, March 23, ONLY at yearbookforever.com.”

“Near Miss Day” was a success as the Bartlett staff sold more than 100 additional yearbooks in the 24-hour period.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.