May 19, 2011 / Latino Marketing

A.C. Davis staff makes big splash with Latino Marketing efforts

Written by Idea File Staff

A.C. Davis High School in Yakima, Wash., used an aggressive two-week marketing blitz with Walsworth’s Latino Marketing materials to generate 78 new yearbook sales over a 3-day period.

Adviser Cindy Hunter and her staff took advantage of a variety of Latino Marketing during the school’s conference week.

Latino-MarketingBilingual fliers were sent to parents and posted all over the school. A bilingual All-Call went out to homes on the Sunday prior to conference week, and parents also received emails promoting the yearbook.

During the week of conferences, the staff set up a yearbook kiosk Wednesday through Friday and drew attention to the table by using a bilingual banner and blowing up an image of their yearbook cover and placing it on an easel.

All their concentrated efforts in a short period of time paid off, resulting in over 75 additional yearbooks sold over three days!

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.