November 5, 2015 / 2015 Fall JEA/NSPA

Walsworth speakers will be covering a wide range in Orlando

Written by Evan Blackwell, CJE

Experts from Walsworth Yearbooks will be speaking on a variety of topics in sessions at next week’s JEA/NSPA Fall National High School Journalism Convention in Orlando.

Theme, design, coverage, marketing – Walsworth’s speakers will have it covered.

Take a look at the schedule of Walsworth sessions below. To download a PDF of the Walsworth sessions, click here.

Friday, Nov. 13

Anti-bullying strategies for journalists
9 a.m.; Southern Hemisphere III, Ballroom Level; Nora Guiney, Walsworth yearbook sales representative

  • Bullies come in all shapes and sizes… are you a bully or a victim? Being on a media staff can give you a lot of power, but you need to use that power responsibly, not for bullying. The speaker will talk about treating each other with respect and increasing self-esteem. You will have fun and hear some powerful messages that might just change your life.

For immediate delivery
9 a.m.; Southern Hemisphere II, Ballroom Level; Mike Taylor, Walsworth journalism specialist and Martha Akers, Loudoun Valley High School, Purcellville, Virginia

  • In this “I want it now” world, yearbook staffs are learning to deliver stories in many compelling forms. The story might work best in all quotes, he said/she said or Q&A formats. Learn how to adapt alternative formats to add coverage.

Creating ‘theme-tastic’ spreads in yearbook
9 a.m.; Northern Hemisphere E-2, Ballroom Level; Jessica Crankshaw, Walsworth yearbook sales representative and Georgia Mavromihalis, Benjamin N. Cardozo High School, Bayside, New York

  • Learn how to showcase your theme throughout your yearbook, specifically how to enhance certain spreads such as the yearbook club/class and make them more enjoyable for your audience.

Making the big bucks for your publication
10 a.m.; Southern Hemisphere III, Ballroom Level; Nora Guiney, Walsworth yearbook sales representative

  • The winning attitude for sales of your yearbook, newspaper and magazine starts here. Learn how to sell advertising like a pro and raise the big bucks. This fun, educational session will give you the confidence to succeed at sales.

Let it go
10 a.m.; Northern Hemisphere E-3, Ballroom Level; Jill Burns, MJE, Walsworth yearbook sales representative and Isabel Hanewicz, Robinson High School, Tampa, Florida

  • So your publication is online and you want to let It go and reach its full potential? Hear how one adviser and her editor-in-chief did just that and found themselves with an online presence that publishes multiple stories daily just by letting it go.

Yearbook fashion week
11 a.m.; Pacific Hall B, Ground Level; Joyce Isleta, Walsworth yearbook sales representative

  • What is trending in 2015 and what did we leave behind last year? Learn what is NEW and NOW in design, typography and color. Yearbook trends are constantly evolving. You won’t see Comic Sans on this yearbook catwalk.

New book, same look?
Noon; Northern Hemisphere E-2, Ballroom Level; Missy Green, Tracy de la Feuilliez, Adam Livesay, Walsworth yearbook sales representatives

  • Every year your staff comes up with an awesome new theme for the yearbook, but change shouldn’t stop there. It’s a new year so don’t cover it like last year. Get coverage, story and design ideas to give this year’s yearbook the ultimate makeover.

Just my type
Noon, Northern Hemisphere A-1, Ballroom Level; Joyce Isleta, Walsworth yearbook sales representative

  • Like color palettes and graphic elements, fonts tell the story of the theme and school year. We will explore everything from how to choose fonts that work with your theme to pairing fonts like a pro, and, of course, the latest trends in typography.

Mod(ern) coverage
1 p.m.; Northern Hemisphere E-2, Ballroom Level; Missy Green, Tracy de la Feuilliez, Adam Livesay, Walsworth yearbook sales representatives

  • How often do you hear, “No one reads the yearbook?” Let modern mods and alternative coverage change that. Spice up your yearbook and entice people to read by learning new ideas for covering quotes, graphs, mini stories, etc., and how to make them look great.

 

Saturday, Nov. 14

Head in the game
10 a.m.; Northern Hemisphere E-1, Ballroom Level; Mike Taylor, Walsworth journalism specialist and Renee Burke, MJE, Boone High School, Orlando, Florida

  • Tired of unexciting headlines? Come learn how to write and design headlines that will grab the readers’ attention and make them want to read your story.

Design smarter, not harder
10 a.m.; Northern Hemisphere E-2, Ballroom Level; Sabrina Schmitz, CJE, Walsworth yearbook sales representative

  • Good design isn’t about smothering your spreads with graphics or knowing every complicated design trick. Good design is smart design. Become an intelligent designer and learn how creative thinking, clever design decisions and unique approaches to layout can help you create advanced designs that wow!

Run your publication like a theme park
11 a.m.; Northern Hemisphere E-1, Ballroom Level; Mike Taylor, Walsworth journalism specialist

  • There is a reason that one theme park company stands above all the rest. One company has a higher return rate and makes billions of dollars in profit all because of their customer service. Learn how to apply those same values to your publication so you, too, can cash in on stronger service and branding.

Editorial leadership in the real world
1 p.m.; Oceanic 8, Lobby Level; John Gearhart, CJE, Walsworth yearbook sales representative

  • If you can learn to be a leader on your staff then leading a team or a company later in life will be a breeze. In this session, we’ll take real-world business practices and apply them in the publications classroom.

Amaze your audience with Aurasma
2:30 p.m.; Asia 2, Lobby Level; John Gearhart, CJE; Walsworth yearbook sales representative

  • Learn how to use augmented reality inside your printed publication to expand coverage and content, sell more copies and recruit new students to journalism. See how to bring your pages to life, create interactive content and discover new and innovative uses for the Aurasma app.
Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.