November 8, 2010 / News & Notes

Walsworth Publishing ready to roll out the red carpet for students, advisers attending JEA/NSPA convention in Kansas City

Written by Marketing Staff

Kansas City, Mo. (Nov. 8, 2010) – More than 4,000 journalism students and advisers are expected to attend the JEA/NSPA Fall National High School Journalism Convention in Kansas City Nov. 11-14, and Walsworth Publishing Company will be playing a big part in the event in its hometown.

At each JEA/NSPA convention, Walsworth brings a large presence with one of the more expansive booths on the exhibition floor and several speakers on the agenda. This convention will be no different, with Walsworth making even more of an effort to welcome visitors to Kansas City – opening up its plant facilities in Marceline, Mo., for a free tour on Nov. 11 and bringing even more activities to its convention booth. Walsworth will also be sponsoring the convention’s computer lab, which is used for classes in software and page design.

“It’s exciting to have the JEA/NSPA convention in our back yard this year. Kansas City is a wonderful city and we are proud to show it off,” said Alex Blackwell, Walsworth’s director of yearbook marketing.  “We’re also proud to show off our yearbooks, technology products and marketing programs. We want everyone to come see our fun, interactive booth to see how Walsworth makes producing and selling yearbooks simple.”

Cover artists from Walsworth’s Creative Services Department will be on hand in the booth to provide free design consultations for yearbook staffs. Advisers and students will be able get online demonstrations of Walsworth products, learn about yearbook marketing or relax in the lounge and browse through hundreds of yearbooks to look for ideas.

Students can also play a boisterous game of Whamboozal, Walsworth’s Cranium®-style trivia game. Staffs from two schools compete to move ahead on the game board by spelling, drawing or acting out the answers to questions related to journalism, current events and the site of the convention.

All of Walsworth’s booth activities will be mapped out on the Discovery Passport. Visitors who use the Passport and journey around the Walsworth booth to visit at least four of the eight stations can get entered into a drawing for prizes on Friday, Nov. 12, including a Nikon digital camera and Ultra HD FlipCam camcorder.

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.