Idea File

Welcome to Walsworth's Marketing to Latino parents program

Welcome to Walsworth’s Marketing to Latino Parents program

Posted in: Latino Marketing

This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.

Read more →

Facebook makes yearbook connections →

Posted in: Staff Management

Facebook continues to be a fun way to see what all your friends and colleagues are doing and to stay in touch with former students and classmates, but it can also be an integral part of teaching and producing a yearbook.

Every good yearbook starts with a plan →

Posted in: Book Organization

As your staff sets out on their yearbook quest for the upcoming school year, it is crucial for them to understand the importance of using their ladder to get the book organized and on track.

Noteworthy

Our Blog

You can follow anything and everything going on in the world of yearbooks through the updates in our Blog. Daily posts on yearbook news, marketing videos, pop culture - check it out now!

Yearbook Blog →

What Yearbook Means To Me

Create an archive of memories at your school

Through his involvement in yearbook and 49 years at the school, adviser Sal Di Gerlando has been the man responsible for creating the archives for Barringer High School.

Sal's yearbook story →

Why Didn't I Think of That?

Mr./Miss Yearbook contest promotes the book at Arkansas school

At Mountain Pine High School in Arkansas, the staff raised awareness of the yearbook by holding a Mr./Miss Yearbook contest.

Yearbook marketing tips →

Common yearbook tweaks

If I could do it over again…

Being an adviser is a tough job, rife with tricky tasks for newbies. For those who made it through the first years, what would you go back and do differently – if you could?

Yearbook fixes →
Kick Start Your Sales
Marketing Help
Workshop Central

News and Notes

Walsworth adds spiritwear, other new bulk products to online School Store →

Kansas City, Mo. (Sept. 2, 2010) – Walsworth Publishing announced that its yearbook staffs now have the opportunity to sell a full line of school spiritwear apparel, which can be personalized with school activity, year and even player numbers and graphics.

Walsworth begins monthly Promotion Commotion sales contest →

Kansas City, Mo. (Aug. 30, 2010) – Walsworth yearbook staffs will get the chance to compete to win monthly prizes, as well as two grand prizes, while they are marketing and selling the book this year in the company’s new Promotion Commotion contest.


Six principals named finalists for NASSP award →

Walsworth entries place well in Adobe’s 2010 Yearbook Design Contest →

Spring deadline for CSPA membership is approaching →

Walsworth announces the three winners of It’s Worth It sales contest →

JEA names new executive director →