You know you have seen them — those artistic photo edges that decorate photographs and illustrations in magazines. These edges help focus the attention on the subject in the image rather than the distracting background.
Headlines with clever wordplay and graphic treatment will draw readers into your stories. This example of a simple headline treatment appeared over a story on how the girls tennis team struggled after key players graduated at Thousand Oaks High School in Thousand Oaks, Calif.
It was my first year as yearbook adviser. With much anticipation, I could not wait to get started. After more than 20 years of experience in Marketing and Communications, this should be a great adventure! The opportunity to guide and direct students to be creative, to teach layout, proper use of fonts, and to create a piece of history seemed like a dream come true.
You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.
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To create a cohesive yearbook, use similar graphic elements throughout the pages. You can ensure this by creating a library of your graphics. This collection can then be saved and shared with all staff members. By using InDesign libraries, you can store and reuse graphic elements throughout your layout, whether they’re text frames, single graphics or even groups of objects.
Yearbooks have come a long way from the days of being limited to class photos, as we strive to tell stories about the people and moments that make each year unique. But headshots are still part of that process, appearing in profiles and secondary coverage. What do your mug shots look like? Are they helping you to tell the story?
The opportunity for a clean slate to set the standard for the yearbook seldom arises. But that’s what the 2014 student staff at Blach Intermediate School in Los Altos, Calif., had before them as they created a yearbook for the first time in a number of years.
Just about everybody is familiar with the “Black Friday” shopping deals that take place on the day after Thanksgiving. Thinking along the same lines, the staff at Stillwater Christian School recently held a “Blue Tuesday” yearbook sale.
Let’s get it out there right away – Football, Class of 2015 or Seniors are not headlines! They are topics. Now that we have that out of the way, set a goal for this year to write and design visually appealing headlines.