It’s March and people now have basketball on the brain. To go with that theme, here’s a fun new “It’s Worth It” marketing tip, courtesy of the staff from Reading High School in Reading, Pa.

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Post image for Start making summer yearbook plans now in Workshop CentralPost image for Start making summer yearbook plans now in Workshop Central

As the school year and the work on this year’s yearbook is winding down, advisers can already start their preparations for next year. One great way to get ready for next year is by attending a yearbook workshop. You can see all of Walsworth’s workshop options in our updated Workshop Central section, with listings broken down by month.

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Whether you are still wrapping up this year’s yearbook, or you have already submitted all the pages and you are looking ahead, here is a list of crucial year-end tasks to think about.

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Final deadlines are looming for most spring delivery yearbooks. This is the time of year when pages have to be completed and submitted on time to ensure your yearbook is delivered when expected. Meeting a deadline doesn’t have to be a hair-puller though. All it takes is some diet cola, plenty of pizza and these five essential tips.

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Post image for A yearlong plan for keeping yearbook fun, keeping the staff motivatedPost image for A yearlong plan for keeping yearbook fun, keeping the staff motivated

If you want a group of motivated staffers who love yearbook and get along with each other, the year doesn’t start in September — it starts in May. Here is a detailed look at how I have arranged our year by month, with ideas for how to keep kids excited all year, because these moments will be the highs that counteract the stressful, discouraging lows.

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The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.

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Post image for Making sure all your photo opportunities get coveredPost image for Making sure all your photo opportunities get covered

One of the biggest challenges of putting together the middle school yearbook is getting photo coverage of every school event. Read how one staff tackles this by using a couple of effective strategies.

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Post image for Yearbook staffs using Facebook to reach audiencePost image for Yearbook staffs using Facebook to reach audience

Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.

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Post image for Yearbooks let Walsworth rep get to know her grandfatherPost image for Yearbooks let Walsworth rep get to know her grandfather

On a recent visit to see relatives, Walsworth yearbook rep Mary Slater remembered just how special the yearbook can be, and got to spend time getting to know the Grandpa she never knew.

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Post image for Variety is the key with coverage and copy in your yearbookPost image for Variety is the key with coverage and copy in your yearbook

For some schools, a healthy portion of the yearbook should already be done. But almost half the school year is left, which means most staffs still have events to cover and plenty of work left to do. It’s not too late to examine your coverage and writing to make sure it is providing an interesting variety to the reader.

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