This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.
Facebook continues to be a fun way to see what all your friends and colleagues are doing and to stay in touch with former students and classmates, but it can also be an integral part of teaching and producing a yearbook.
As your staff sets out on their yearbook quest for the upcoming school year, it is crucial for them to understand the importance of using their ladder to get the book organized and on track.
Imagine teaching some journalism history without giving a lecture. Imagine encouraging reading inside your classroom and out. Start this with a small bookshelf in your classroom, about 20 books about journalism, less than $100 to buy them, and a checkout system.
With the last deadline met and yearbooks not set to ship for another two months, it was time for the staff to think of next year’s theme. But we were not going to simply brainstorm it as a class; each of them was to develop a theme and sell it to the rest of us. That’s where this theme project came in…
At Mountain Pine High School in Arkansas, the staff raised awareness of the yearbook by holding a Mr./Miss Yearbook contest.
Being an adviser is a tough job, rife with tricky tasks for newbies. For those who made it through the first years, what would you go back and do differently – if you could?
Can you imagine a yearbook that does not include the school name? They exist. Here are five places you need to put your yearbook essentials, and what you should include.
In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
Have you started thinking about the 2011 yearbook yet? The latest issue of Idea File magazine will get you in the mood. Valuable information on yearbook marketing and how to boost your sales, as well as book organization and workflow, is all packed into this issue. Be sure to check it out!
