Continuing in the tradition of creative marketing that led to YearBlinko, the yearbook staff at Shawnee High School recently organized their latest fun promotion around Valentine’s Day.

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The next generation of Online Design, the powerful yearbook creation website provided by Walsworth Yearbooks, will be released later this spring when Online Design 2016 becomes available to yearbook staffs for the first time.

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Moms and dads toil over photo albums for hours. They search old hard drives in hopes of recovering the one photo that sums up the “awkward years.” Parents give over their precious memories and tearful words so you can create a “Senior Ad.” Now it’s up to your staff to create a beautiful page and keep those parents coming back for more.

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Let’s say students went wild at the school Talent Show for a rock band of four junior girls who only formed their group three months ago. Your staff has photos from the show for the yearbook, but they would like to profile the band and include photos from their practices at home. That’s even easier with Walsworth’s newest mobile app, Yearbook Snap.

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You know you have seen them — those artistic photo edges that decorate photographs and illustrations in magazines. These edges help focus the attention on the subject in the image rather than the distracting background.

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Headlines with clever wordplay and graphic treatment will draw readers into your stories. This example of a simple headline treatment appeared over a story on how the girls tennis team struggled after key players graduated at Thousand Oaks High School in Thousand Oaks, Calif.

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It was my first year as yearbook adviser. With much anticipation, I could not wait to get started. After more than 20 years of experience in Marketing and Communications, this should be a great adventure! The opportunity to guide and direct students to be creative, to teach layout, proper use of fonts, and to create a piece of history seemed like a dream come true.

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You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.

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Online Design’s new photo-editing capability comes from Photo Editor by Aviary. The editing features appear as a bar across the top. Take a quick tour of Aviary in Online Design now!

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To create a cohesive yearbook, use similar graphic elements throughout the pages. You can ensure this by creating a library of your graphics. This collection can then be saved and shared with all staff members. By using InDesign libraries, you can store and reuse graphic elements throughout your layout, whether they’re text frames, single graphics or even groups of objects.

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