In today's digital age, yearbook publications have the incredible opportunity to connect, engage and leave a lasting impact on their student body through social media. "Mastering Social Media for Maximum Impact" is designed specifically for yearbook staff and advisers looking to revolutionize their marketing strategies and connect with their student community like never before!

Elizabeth Luna, NBCT, is the yearbook adviser at Athens Drive Magnet High School in North Carolina. Her students’ work has earned consistent recognition at the state level over the last twelve years, including regular North Carolina Awards of Distinction and six Tarheel Awards from the North Carolina Scholastic Press Association. In 2020, The Torch earned its first NSPA Pacemaker. In her 12-year career, she has focused on graphic design as the building block of a solid yearbook, using her design background to engage students in conversations around successful design and photography.

Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their full potential.

Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA’s National Yearbook Adviser of the Year in 1996, and his yearbook staffs at Del Campo were frequent award winners. In 2019, he was honored by JEA with a Lifetime Achievement Award. He is also the host of the Yearbook Chat with Jim podcast on the Walsworth Yearbooks Podcast Network.

Sabrina Schmitz, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, was a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.