June 30, 2011 / News

Yearbook staffs should be celebrating Social Media Day!

Written by Evan Blackwell, CJE

Mashable.com declared today to be the day that “we acknowledge and celebrate the revolution of media becoming social.”

At Walsworth and the Yearbooks Blog, we whole-heartedly agree. Contrary to some common misconceptions out there, social media is not replacing yearbooks. Yearbooks and social media both keep people connected, and celebrate the memories we share.

Staffs are using popular social media tools like Facebook and Twitter to promote and showcase the yearbook, and as a device to gather story ideas and share news.

As Mashable points out, today we celebrate social media’s power to keep us all connected in “real time.” That ability is a powerful ally for yearbook. So let’s celebrate it!

You can find Walsworth on Facebook at facebook.com/yearbooks. Follow us on Twitter at twitter.com/yearbookforever.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.