December 17, 2010 / News & Notes

Yearbook Promotion Commotion contest rolls along with November winners

Written by Idea File Staff

Kansas City, Mo. (Dec. 17, 2010) – Walsworth Publishing named the four drawing winners for November in the Promotion Commotion marketing contest.

The Promotion Commotion contest encourages yearbook staffs to implement a variety of proven marketing tactics that will help them sell more books, ads and yearbook options by giving them a chance to win prizes in monthly drawings, simply for using those tactics.

Here are the four winners for November and the marketing tactics they used:

Promotion Commotion 1st prize – Nikon Digital SLR Camera

  • North Little Rock High School, North Little Rock, Ark. – Used Email Marketing, completed a telephone all-call, used Customized Marketing, created a promotional yearbook video, set up a kiosk/sales table

2nd prize – Ultra™ HD FlipCam Camcorder

  • Rock Bridge High School, Columbia, Mo. – Used Email Marketing, completed a telephone all-call, set up a kiosk/sales table, created a yearbook Facebook page, created fliers with theme design and hung them around school

3rd prize – $75 spending spree at Target

  • LaGrange ISD, LaGrange, Texas – Used Customized Marketing, used Walsworth’s Latino Marketing materials, completed a telephone all-call, promoted yearbook in school newsletter

4th prize – $50 Subway gift card

  • Heavener High School, Heavener, Okla. – Used Email Marketing, completed a telephone all-call, used Walsworth’s Latino Marketing materials, created a yearbook Facebook page, used mass text messages from yearbook staff members to peers promoting yearbook sales

Monthly prize drawings will continue through April and each school that enters Promotion Commotion also becomes eligible for the Grand Prize. The school that shows the biggest increase in yearbook sales from last year will win $500 for the school’s yearbook program, and that staff’s student marketer will win a $500 scholarship. Please note that the student marketer must be designated in Members Only to be eligible for the scholarship.

Full Promotion Commotion details, including the ways to get entered into the drawings, can be found in the contest launch announcement.

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Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.