October 29, 2015 / Copywriting

Your yearbook staff can write great headlines

Written by Evan Blackwell, CJE

Headlines are, quite possibly, the most read copy in a yearbook. Are you devoting enough attention to writing engaging headlines that will draw in readers?

We’ve got some great content here in the Yearbooks Blog that will help you with headlines.

  • You might have some staffers who really have a gift for writing catchy headlines. If so, that’s a bonus. But even if you don’t, everyone can learn tricks to get better at headline writing. Read this post from award-winning adviser Dow Tate from Shawnee Mission East High School in Prairie Village, Kansas, to get some tips.
  • Walsworth Journalism Specialist Mike Taylor says it best in this post, labels like “Football, Class of 2015 or Seniors are not headlines!” With Mike’s help, learn how to get a little more creative with your headlines and make them more than just generic topics.
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.