October 29, 2015 / Copywriting

Your yearbook staff can write great headlines

Written by Evan Blackwell, CJE

Headlines are, quite possibly, the most read copy in a yearbook. Are you devoting enough attention to writing engaging headlines that will draw in readers?

We’ve got some great content here in the Yearbooks Blog that will help you with headlines.

  • You might have some staffers who really have a gift for writing catchy headlines. If so, that’s a bonus. But even if you don’t, everyone can learn tricks to get better at headline writing. Read this post from award-winning adviser Dow Tate from Shawnee Mission East High School in Prairie Village, Kansas, to get some tips.
  • Walsworth Journalism Specialist Mike Taylor says it best in this post, labels like “Football, Class of 2015 or Seniors are not headlines!” With Mike’s help, learn how to get a little more creative with your headlines and make them more than just generic topics.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.