June 11, 2009 / InDesign

What employers say

Written by Idea File Staff

Deutsch Inc., Grant Design Collaborative, Walmart, the London Daily Telegraph, the Washington Post, MacDesign, and Macy’s West are just some of the companies worldwide using InDesign.

Robb DeFilippis, senior vice president, director of print services at advertising firm Deutsch Inc., New York, agreed that students will benefit from knowing how to use InDesign when they go job hunting.

“If students are going to get exposed (to InDesign), they’ll be using the latest and greatest,” DeFilippis said. “If they get familiar with InDesign, they’ll be prepared for the graphics field.”

Deutsch designers work on materials for clients such as Tommy Hilfiger, Almay, Bank of America, and Snapple. DeFilippis said all of the designers in the Los Angeles office use InDesign exclusively, but in the New York City office, the designers sometimes have to use other programs if a client or vendor has not made the upgrade to InDesign. He said his designers would prefer to work only in InDesign.

Keith Hudgins, director of marketing at Grant Design Collaborative, Canton, Ga., said his company moved to InDesign because of its functionality and how seamless it is to move files and images among all of the Adobe software.

He also said Grant Design, which develops brands for companies, does not want to wait to see what other companies are doing.

“We are always trying to push the envelope of design, and we would rather be there first,” Hudgins said.

Matt DeFrain, design director with Grant Design, likes what InDesign offers, including the ability to pick up a skill he thinks has almost been lost.

DeFrain said InDesign lets students learn typography skills that are similar to those of old world craftsmen without going back to those days. With previous software, if you wanted a ‘swash cap’ for a capital letter, you would have to search and import, or draw your own. InDesign allows you to choose glyph set alternatives, something that is a throwback to the days of typesetters.

“It’s all there for you to use at the click of a button,” DeFrain said. “If a student could demonstrate in their portfolio (the use of typography), I think whoever was looking at it would be impressed.”

Some of Grant Design’s clients include Adobe Systems, Inc., City of Canton, Ga., and Mohawk Paper mills.

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.