December 17, 2009 / Walsworth Live

Walsworth hosts yearbook advisers at Show-Me Seminar

Written by Evan Blackwell, CJE

Walsworth hosted a dozen yearbook advisers in Kansas City last week for a new event called the Show-Me Seminar.

During the two-day seminar, the advisers toured the Walsworth printing facilities in Marceline and Brookfield, Mo., and also attended sessions on marketing, InDesign, Photoshop and staff motivation.

“All the Walsworth employees on the Plant Tour were enthusiastic and provided us with a great learning experience,” said Mary Rowland, the yearbook adviser at Bainbridge High School in Bainbridge Island, Wash. “It was also very valuable to learn how Walsworth’s online sales program and customized marketing can help our yearbook program.”

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.