January 22, 2010 / News

Walsworth helping yearbooks sell with its customized marketing program

Written by Evan Blackwell, CJE

Over on the Idea File side of the website today, you can find an article on Walsworth’s customized marketing – a new program this year that has been providing yearbook staffs with professionally designed fliers, posters and other materials to help them promote and sell the yearbook.

Yearbook staffs can request what they want through an online form, and even incorporate their own school colors and images of their own students.

“This year was my first year in the position, and this service has been a definite plus,” said Marc Fine, yearbook adviser at Shrewsbury High School in Shrewsbury, Mass. “It was huge to have a service like this, and have these kind of materials created for you and be able to cross this off your list.”

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.