October 21, 2011 / News & Notes

Walsworth continues its investment in yearbooks, adds Journalism Specialist Mike Taylor

Written by Marketing Staff

Kansas City, Mo. (Oct. 21, 2011) – Walsworth Publishing Company continued to demonstrate its investment in yearbooks by announcing that Mike Taylor has joined the company in the role of Journalism Specialist/Key Accounts, adding to the company’s strong presence in the market.

Taylor most recently served in a Key Accounts role with Balfour/Taylor Yearbooks. He was an adviser for 13 years at Lecanto High School in Lecanto, Fla., where his publications staffs won numerous state and national awards.

In recognition of his contributions to scholastic journalism, Taylor has been awarded the JEA Medal of Merit, CSPA Gold Key and Florida Scholastic Press Association Gold Medallion. He is a well-known speaker and instructor at yearbook workshops and conventions across the country, who has consulted with countless yearbook staffs to help them realize their potential in creating journalistic yearbooks.

Taylor’s ability to relate equally well to both students and teachers has been instrumental in his success, and in helping him to develop highly regarded scholastic journalism curriculum.

“We’re in a very fortunate position to be able to continue to invest in our yearbook resources, as we did recently by being the first yearbook company to release our software Enhancements for InDesign CS5.5, and now by adding a respected educator like Mike Taylor,” said Steve Blair, Walsworth’s Vice President of Yearbook Sales. “We’re very excited to be able to bring people like Mike into our organization, people who share our passion for the yearbook and the students and educators who create them.”

With his background in the classroom and building relationships with advisers and yearbook staffs, Taylor said Walsworth was a perfect fit.

“I came here because of the atmosphere of family, and of putting the customer first,” said Taylor. “That’s very important to me because I used to be a teacher. First and foremost with Walsworth, the customer comes first.”

Taylor also singled out the production values at Walsworth as a key reason he joined the company, saying “the quality of book you get with Walsworth is amazing, from binding to printing.”

Right away, Taylor will be hitting the road to spend time with schools at workshops all over the country, helping show yearbook staffs how they can improve their yearbook program in all facets.

“I will be working with schools across the country who want to do a book that propels them forward. That could be creating an award-winning yearbook from CSPA, or that might be creating a book that their student body falls in love with and always remembers,” said Taylor. “It’s a hard job to do a yearbook, and a lot of people don’t appreciate it. But I appreciate it, and this company appreciates it.”

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.