April 20, 2011 / News & Notes

Walsworth announces the March winners in Promotion Commotion contest

Written by Idea File Staff

Kansas City, Mo. (April 20, 2011) – Walsworth Publishing has announced the four drawing winners for March in the Promotion Commotion yearbook marketing contest.

The Promotion Commotion contest encourages yearbook staffs to implement a variety of proven marketing tactics that will help them sell more books, ads and yearbook options by giving them a chance to win prizes in monthly drawings, simply for using those tactics. April will be the last month schools have the chance to enter the contest.

Here are the four winners for March and the marketing tactics they used:

1st prize – Nikon Digital Camera

  • Seymour High School, Seymour, Tenn. – Used Customized Marketing with a home mailing, completed a telephone all-call, set up a kiosk/sales table, used Email Marketing, posted on yearbook web page

Promotion Commotion artwork2nd prize – FlipCam Camcorder

  • Bolingbrook High School, Bolingbrook, Ill. – Used Email Marketing, created a yearbook Facebook page, used fliers and school website banners, made homeroom visits

3rd prize – $75 spending spree at Target

  • Orange Glen High School, Escondido, Calif. – Used Marketing to Latino Parents materials, completed a telephone all-call, used Customized Marketing with a home mailing, set up a kiosk/sales table, used posters, sidewalk chalk and notes to students

4th prize – $50 Pizza Hut gift card

  • Columbus High School, Columbus, Neb. – Used Customized Marketing with a home mailing, set up a kiosk/sales table, used school website banners, used posters

Monthly prize drawings will continue through April and each school that enters Promotion Commotion also becomes eligible for the Grand Prize. The school that shows the biggest increase in yearbook sales from last year will win $500 for the school’s yearbook program, and that staff’s student marketer will win a $500 scholarship. Please note that the student marketer must be designated in Members Only to be eligible for the scholarship.

Full Promotion Commotion details, including the ways to get entered into the drawings, can be found in the contest launch announcement.

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Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.