February 10, 2011 / News & Notes

Walsworth announces January winners in Promotion Commotion contest

Written by Idea File Staff

Kansas City, Mo. (Feb. 10, 2011) – Walsworth Publishing named the four drawing winners for January in the Promotion Commotion yearbook marketing contest.

The Promotion Commotion contest encourages yearbook staffs to implement a variety of proven marketing tactics that will help them sell more books, ads and yearbook options by giving them a chance to win prizes in monthly drawings, simply for using those tactics.

Here are the four winners for January and the marketing tactics they used:

1st prize – Nikon Digital SLR Camera

  • Noblesville High School, Noblesville, Ind. – Used Customized Marketing with a home mailing, set up a kiosk/sales table, created a yearbook Facebook page, created a promotional yearbook video, used the announcements and a display case in the lunch room to show examples of this year’s yearbook spreads

Promotion Commotion artwork2nd prize – Ultra™ HD FlipCam Camcorder

  • Spotswood High School, Penn Laird, Va. – Used Email Marketing, completed a telephone all-call, set up a kiosk/sales table, used Customized Marketing with a home mailing, visited every English class and spoke about purchasing a yearbook during a sales blitz week

3rd prize – $75 spending spree at Target

  • Birmingham Community Charter High School, Van Nuys, Calif. – Used Marketing to Latino Parents materials, set up a kiosk/sales table, used custom signs placed at school

4th prize – $50 Pizza Hut gift card

  • Mars Hill Bible School, Florence, Ala. – Used Email Marketing, completed a telephone all-call, set up a kiosk/sales table, held a Facebook contest – if students purchased a yearbook and liked the status update on yearbook page, they entered a drawing to receive $10 off their yearbook

Monthly prize drawings will continue through April and each school that enters Promotion Commotion also becomes eligible for the Grand Prize. The school that shows the biggest increase in yearbook sales from last year will win $500 for the school’s yearbook program, and that staff’s student marketer will win a $500 scholarship. Please note that the student marketer must be designated in Members Only to be eligible for the scholarship.

Full Promotion Commotion details, including the ways to get entered into the drawings, can be found in the contest launch announcement.

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Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.