Mod 5 - Marketing

Promoting and selling your yearbook these days involves many facets. In Mod 5, we'll cover the range.

We'll start with how to set some business goals for your staff, then move on to the types of book and ad sales campaigns your staff can execute and finish with how you should market your yearbook in today's digital world.

Mod 5 – Marketing

Mod 5 Videos

If you're ready to watch your video lesson for Mod 5 with instructor Blaze Hayes, go ahead and click the following link to watch in GoToWebinar (recommended method):

Be sure to refer to the Supplemental Materials below when working on Mod 5.

Each student and adviser will register to watch the instructional video individually. Do not share unique login links.

Having trouble viewing the video in GoToWebinar? Register here to watch through Vimeo.

Supplemental Materials

Use these supplemental materials to work through Mod 5.

PowerPoint Presentations

Resources

(Zipped folders contain editable PDFs, regular PDFs and Word versions)

Photo by Conner Riley

Handouts

(Zipped folders contain editable PDFs, regular PDFs and Word versions)

Evaluation

(Answer keys will be emailed to advisers)

Assessments

(Zipped folders contain editable PDFs, regular PDFs and Word versions)