Using Halloween candy to promote yearbook

Written by Idea File Staff

The yearbook staff at Shawnee High School in Lima, Ohio, loves marketing and promotions. They take it seriously, as we wrote about previously with their YearBlinko game.

The staff tries to develop at least one fun yearbook promotion each quarter, and staffer Kristen Crouch came up with one of their latest campaigns – goody bags full of Halloween candy. Let Kristen explain…

“When I was a freshman and saw people getting stuff for buying a yearbook, it made me want to buy mine. Again, the same thing happened my sophomore year,” said Crouch. “Halloween being the next celebrated holiday, I decided (to make) goody bags with a tag saying, ‘Trick or treat your yearbook’s sweet, thank you for purchasing your yearbook.’”

Adviser Brian Krawetzke said Shawnee students who have ordered a yearbook between the start of the year up to Oct. 30 will get a candy bag on Oct. 31. Crouch and four other yearbook students are planning to dress in costumes and will be handing out the bags during the lunch periods.

“I created the announcements, posters, grab bags and everything.  I was given a budget and had to research the costs associated with the candy and bags, went to the store and purchased the supplies and completed the grab bags over the weekend,” said Crouch. “Everyone is excited about this promotion. I mean everyone likes candy.”

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.