Use inserts at distribution to hype next year’s book sales

Written by Idea File Staff

Have you ever considered that distribution of this year’s yearbook might be the perfect time to get started with the promotion and selling of next year’s book?

That is exactly what many yearbook staffs have been doing this year by using the new Yearbook Distribution Insert piece from Walsworth’s Customized Marketing catalog.

On yearbook distribution day, the 5.5” x 8.5” cards can be inserted into the books. The cards typically contain a message thanking students for buying the current yearbook.

Most importantly, the cards give the students a chance to get a discount for buying next year’s yearbook by an early deadline. Buyers of the current yearbook should be a receptive audience and can give you a chance to get an early boost on sales.

To learn more about the Yearbook Distribution Insert piece or any of Walsworth’s Customized Marketing, email schoolmarketing@walsworth.com.

Insert-coupons

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.