June 3, 2010 / News

This yearbook staff wants every student in the book

Written by Evan Blackwell, CJE

It’s a guideline mentioned often in yearbook circles, but it’s a valuable one usually worth mentioning again – your staff should feature as many different students in the yearbook as possible. Every student featured is more likely to buy.

The yearbook staff at Mount Zion High School in Mt. Zion, Ill., really takes this principle to heart according to this recent article from the Herald-Review.com.

Some of Mount Zion’s practices – such as hanging a bulletin board in the yearbook room of every student’s name and how often they appear in the book – might work for your staff.

Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.