July 16, 2009 / Idea File Supplement

Theme Development Package #2 & 3

Written by Marketing Staff

“Who’s to Say?”-1998 Tukwet
Rancho Cucamonga H.S., Rancho Cucamonga, Calif.



Staffs often develop spin-off sayings for each of the yearbook’s sections by repeating the same key word from the theme phrase on the cover or by playing off the theme idea. The spin-offs for the 1998 Tukwet used the theme, “Who’s to Say?” to read into the section titles: “Who’s to Say…change is good?”, “Who’s to Say…winning isn’t everything?”, etc.

“Connected”-1998 Tread
Lake Gibson M.S., Lakeland, Fla.

Opening Spread


Division Spread


Division Spreads
While opening spreads feature a design that distinguishes them from the rest of the book, division spreads should resemble those pages by incorporating characteristics from the opening design in the “look” of the dividers. The division spreads in the 1998 Tread utilize an outline font and a generous amount of white space to link them to the opening.

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.