September 30, 2011 / News

The Yearbooks Blog will be busy during National Yearbook Week

Written by Evan Blackwell, CJE

Starting Monday, the Yearbooks Blog will be showcasing National Yearbook Week with special themed coverage each day.

Here is the schedule below. Be sure to check back throughout the week!

  • MondayTalk Like a Yearbook Day – What better way to kick off National Yearbook Week than to make Monday, Oct. 3 the official Talk Like a Yearbook Day? How? We’ll tell you.
  • TuesdayAutograph party planning – Signing parties are synonymous with yearbooks. This year, Walsworth wants you to turn the yearbook signing party at your school into the “Big Event.” We’ll show you how.
  • WednesdayBe a Guerrilla – Unique marketing tactics, also known as guerrilla tactics, are often the best way to get the yearbook noticed. We’ll give you a whole set of proven guerrilla marketing techniques that yearbook staffs have used with success.
  • Thursday Customize your marketing – Walsworth’s customized marketing program can provide you with fliers, posters and other materials featuring  your school’s colors and mascot to promote your yearbook sale.
  • FridayHow did you celebrate? – We want to know how you celebrated National Yearbook Week. By Friday, we’ll be ready to share the stories and pictures.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.