The Thoughtful Theme

The Thoughtful Theme

About this Video

Let's talk theme! Hosts Mike Taylor, CJE, Jim Jordan and Sabrina Schmitz, CJE, take you through the "Thoughtful Theme" and how to achieve it. This video outlines the emphasis on using design to tell stories, finding inspiration from graphic designers, taking themes through an iterative design process, and challenging oneself to continuously elevate themes. Watch this with your staff to begin preparing for your theme development for 2025.

About the Speakers

Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA’s National Yearbook Adviser of the Year in 1996, and his yearbook staffs at Del Campo were frequent award winners. In 2019, he was honored by JEA with a Lifetime Achievement Award. He is also the host of the Yearbook Chat with Jim podcast on the Walsworth Yearbooks Podcast Network.

Sabrina Schmitz, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, was a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.

Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their