May 27, 2009 / Spring 2009

Taking “green” to another level

Written by Marketing Staff

You may have given up Styrofoam dishes and bottled water and bought reusable cloth bags to use at the grocery store. You like the idea of helping the environment, and want companies you patronize to do the same.

Walsworth agrees. We have been taking a number of environmentally friendly actions for more than 15 years, including our recent big initiative.

Walsworth is the first U.S. yearbook company to be granted Forest Stewardship Council (FSC) certification by Scientific Certification Systems (SCS). That means FSC-certified paper that we buy comes from forests that are responsibly managed to meet supply needs now and in the future.

Our customers now have several paper choices, including our Royal Cream recycled paper, which consists of 30% recycled materials, and our new FSC-certified paper, endsheets and cover materials. While our recycled paper is a good environmental choice, the FSC-certified products can make a broader positive impact on our planet.

Our paper offerings are in keeping with schools that are trying to be more environmentally friendly. The yearbook staff at California Baptist University in Riverside, Calif., is concerned about the environment and the economy, and selected the FSC paper in response to those concerns, said Mary Ann Pearson, assistant professor of communications and education.

The university does recycle, and Pearson said their food provider is changing the packaging to more environmentally friendly material. Along those lines, using the paper is in keeping with the school’s desire to be good stewards of the earth.

On the other side of the country, Pine Crest School, a private school with campuses in Boca Raton and Fort Lauderdale, Fla., also recycles, uses email and the internet to communicate with parents, and even has an auto-free zone. But the school’s biggest project is to get the new building that is under construction certified by the U.S. Green Building Council by following the Leadership in Energy Environmental Design (LEED) Green Building Rating System. The new building will be built and maintained, and the old building will be torn down, according to LEED-specific criteria for green buildings.

Creating a building this way, and using FSC paper, reflect Pine Crest’s philosophy, said Jane Becker, yearbook adviser.

“It just fits in with everything we are doing,” Becker said about using FSC paper.

When the new building is ready to open in the fall of 2009, Nick Crisafi , director of public relations and publications for Pine Crest, said it will not only be more environmentally friendly, it will become an educational tool incorporated into the math and science curriculum. It will be more energy efficient, with natural lighting, and meters throughout the building will be available for students to read and gauge what the building is doing.

Since Walsworth will always have customers that place a high importance on being good stewards of the planet, Walsworth will continue to research ways to help the environment, which ultimately will help our customers and our company

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.