Making It Work, Part 1

How are schools around the country telling the story of the year? Check out this series as we highlight the incredible work yearbook staffs are doing under unusual circumstances. Yearbook staffs have had to find new ways to cover what's happening at their school, and they've done an incredible job so far!

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November 7, 2002 / Marketing / Winter 2002

Some of the most successful companies and products in the world rely heavily on something called “brand awareness” to boost sales. Brand awareness is the level at which people are able to recognize a certain product or company.

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