Tips for a successful car line yearbook distribution

Social distancing and closed school buildings have added new twists to the school year, but adviser Carey Pung of Okeechobee High didn’t let that stop him and his staff from a yearbook distribution via car line.

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November 7, 2002 / Marketing / Winter 2002

Some of the most successful companies and products in the world rely heavily on something called “brand awareness” to boost sales. Brand awareness is the level at which people are able to recognize a certain product or company.

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