Walsworth’s 2018 Photo Contest now underway

For the next month, yearbook photographers across the country will have their chance to win one of 10 $100 Visa gift cards (and bragging rights, of course).

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November 7, 2002 / Marketing / Winter 2002

Some of the most successful companies and products in the world rely heavily on something called “brand awareness” to boost sales. Brand awareness is the level at which people are able to recognize a certain product or company.

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