Newest Walsworth eBook filled with ideas to market and sell your yearbook

The eBook Creative Ideas for Selling Your Yearbook will help you keep your marketing efforts rolling into the second half of the year.

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interviews

January 15, 2018 / Interviewing/Reporting

Below is list of common excuses you might hear from yearbook reporters, after they’ve had a bad interview and they return with bad information. Fortunately, good interviewing skills can be taught to help counter each of these excuses and help every student on yearbook staff – even the shy, quiet ones – become more confident interviewers.

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To Susan Asher, the idea was simple.

Every day, she saw dozens of students walking around the halls of Inza R. Wood Middle School carrying iPods and MP3 players, the small, portable digital music players that have become popular and commonplace among kids today.

Asher, the yearbook adviser at the school in Wilsonville, Ore., figured that the trendy devices could be put to productive use by her staff.

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Text is the most important aspect of the yearbook. While pictures will be admired first, it is the body copy and the cutlines that accomplish the book’s final goal by capturing the tone of the year. Time and time again, I have had to deal with poorly written copy, whether it is riddled with grammatical mistakes or lacks the interest that draws in the reader. Cleaning up the text is an easy process, with a few basic tips.

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September 17, 1997 / Coverage / Fall 1997

Sami A. Slaquer
8:30 a.m., somewhere on the West Coast – Sami is assigned the hottest story of the year – an investigative piece on the new speed bumps that are causing damage to cars in the school’s parking lot.

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