In the 1989 movie, Field of Dreams, farmer Ray Kinsella, played by Kevin Costner, follows the directions of a mysterious voice to construct a baseball diamond in his cornfield. He hears a voice whisper, “If you build it, he will come.” Ray builds the baseball diamond, and the greatest heroes of his past come to play.
Similar to Ray, many yearbook advisers and their staffs create a yearbook in the hopes that students and parents will come to buy and appreciate the end result.