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September 2, 2003 / Advertising / Fall 2003

Money raised from ad sales at Shaler Area High School, Pittsburgh, Pa., has continued to increase over the years based on the idea that the more motivated salespeople you have, the more money you can raise.

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September 23, 1999 / Fall 1999 / Marketing

The young lady singing the praises of yearbook was highly enthusiastic and oddly familiar. Students watched in amazement as the wild and crazy gal made a very convincing case for buying a copy of the 1999 yearbook. Broadcasting from the school’s central control room, the extremely popular video infomercial reached every student in every classroom. By the end of the day, everybody was talking about the yearbook and about how cute Brian Thomas looked in a dress and high heels.

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