October 5, 2011 / Marketing Stuff / News

Start using guerrilla marketing tactics during National Yearook Week!

Written by Evan Blackwell, CJE

Looking for creative, fresh ideas on ways to promote and sell the yearbook?

Look no further. You can get some attention for the yearbook by using some of these guerrilla marketing techniques.

Guerrilla marketing tactics are unconventional strategies that can be done without a big budget. And there’s no better time than National Yearbook Week to start giving these ideas a shot:

  • Clock Banners
  • Bracelets – make them out of paper and write “Help, I didn’t buy my yearbook!” then tape them on student’s wrists
  • Locker notes – Place outside of the lockers with tape so students place them into their planner
  • “Oh Snap” or “Gotcha” Cards that students make on heavy card stock and when they take a picture of a student they hand it to them and say they’re going to be in the yearbook
  • Lunch kiosks
  • Yearbook bulletin board if you have one. UPDATE it.
  • Do a flash mob for yearbook – search Google for ideas
  • Spring musical kiosks and advertisements in the program
  • Videos during announcements – funny yearbook commercials
  • Using the announcements board outside of the school to say “Buy a yearbook!”
  • After school announcements by the principal about yearbook
  • Sidewalk chalk before school, or window paint on the yearbook windows and where the students get on the bus
  • Facebook page with constant updates
  • Human billboards
  • Kiosks for sporting events
  • Yearbook staff visits homeroom for a week with order forms
  • Buy custom hand stamps
  • Print the index, cross reference with people who haven’t purchased a book, send personal cards to students who are on specific pages
  • Pep rallies! Use cheerleader friends or football friends to paint on their stomachs or hold up “Buy” – “a”- “yearbook” signs during their cheers
Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.