Signing parties are the Big Event of the year
Written by Susan Wuckowitsch
The beauty of National Yearbook Week falling in October is it’s the perfect time to begin planning and promoting an autograph party at your school when books arrive. Why? Everyone gets excited about a BIG EVENT and you can use that excitement to get students and parents to purchase books in advance. You were looking for a way to sell more yearbooks, right?
Students love getting their yearbooks signed by their friends. It’s one of the things that makes yearbooks so permanent (and something you don’t get with Facebook). By planning a distribution event when books arrive, you can get students and parents excited NOW for a book they won’t receive until months from now.
Think about it: One of the hardest things about selling yearbooks in the fall is getting people to purchase something they don’t get immediately. BUT… people are used to purchasing a ticket to an event that hasn’t happened yet. With the Big Event, a yearbook purchased secures that person a spot at the party when the books arrive.
Walsworth’s Big Event promotion is all about showing you how to host the BIG EVENT of the year.
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