What is the best way to tell a yearbook story? The options for staffs can be overwhelming.

Although there are many choices, from Q&As to infographics, the long-form feature story is still one of the very best. Some stories must be told in depth and detail.

We often talk about creating showstopper designs for visual variety, but are we also focusing on telling showstopping stories and creating showstopping writing?

Jim Jordan and Susan Massy are strong advocates for telling the best story possible in the best way possible. Long-form feature writing takes strong reporting and hard work, but the story that it allows you to tell makes all the effort worth it.

In this webinar, they discuss how to expand the depth of your yearbook writing. Sign up today to watch the replay.

You can find even more informative webinars at walsworthyearbooks.com/webinars.

About the hosts

Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA's National Yearbook Adviser of the Year in 1996, and his Decamhian yearbook staffs at Del Campo were frequent award winners. He is also the host of the Yearbook Chat with Jim podcast.

Susan Massy is the yearbook adviser at Shawnee Mission Northwest High School in Shawnee, Kansas, where her Lair yearbook staffs have been demonstrating excellence in writing and design for the past two decades. Massy was chosen JEA's National Yearbook Adviser of the Year in 1999.