September 16, 1997 / Fall 1997 / Marketing

Rep Helps Clients Increase Sales

Written by Idea File Staff

Frank Harbin, Walsworth sales representative in Alabama, has been integral in helping many of his schools increase the sale of yearbooks to seniors.

Yearbook staffs in almost half of Harbin’s schools are increasing sales by making roundtable calls to the parents of seniors who have not purchased a yearbook.

Harbin said if the whole staff gets involved, the calls do not take a lot of time, usually only two to three hours.

“They just get together one night, order pizza, and make the calls,” Harbin said. “It can be fun.”

Harbin said the schools that have done the roundtable calls have shown “a considerable increase in their yearbook sales.”

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.