June 14, 2011 / News

Pennsylvania yearbook makes the most of QR codes

Written by Evan Blackwell, CJE

Here’s an article from Philly.com with the story of how one yearbook staff in the Philadelphia metro area made use of the popular new trend of QR codes in this year’s yearbook.

The Center for Arts and Technology in Chester County, Pa., placed QR codes on a spread and linked it to YouTube videos of four major events that took place after the book went to print – including graduation.

Al Tucker, the school’s yearbook adviser, said in the article that he included the codes in the yearbook to teach his students about changes in publishing.

“You’re starting to see them everywhere,” Tucker said.

Has your yearbook started to look into using QR codes yet?

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.